You’ve probably heard about the role of blogging in promoting the growth of your landscaping business.
You may have even gone ahead and started a blog for your business. ‘
However, as you discovered, blogging for your landscaping business is no easy task.
So much to do.
From coming up with the right keywords, writing engaging posts, maintaining consistency, and promoting your content, blogging is a chore that doesn’t seem to end.
Good news is, when done right, your blog can be your best marketing asset.
Today’s article aims at helping you make your landscaping blog your best salesperson. In this post, you’ll learn nine blogging tips to help you accelerate the growth of your landscaping business.
Here’s what you’ll learn
Let’s get right into it.
1. Make your Blog Customer-Centered
Before anything else, it’s essential to know your target audience.
Who do you plan to serve with your landscaping business? What are their most pressing problems and needs?
Knowing who your target clientele is, and their most pressing needs will help you create content that your customer resonates with.
For example, If you plan to work with high-end clients, your content should focus on costing, budgeting, and how you as a landscape contractor can help them run their projects more smoothly.
However, suppose your target clientele is homeowners and other middle-class customers. In that case, your blog content will mainly entail articles on maintenance, plant descriptions, and other solutions to lawn and landscaping issues.
Creating content based on customers intent is also great for your SEO since website visitors are more likely to spend more time on your site if content addresses their needs.
2. Don’t Use your Blog as a Sales Pitch.
Now here’s where most lawn care and landscaping businesses get it wrong.
They make their blog posts too salesy.
And the result?
Customers trust them less; therefore, they are less likely to hire them for landscaping services.
However, when used for their original purpose (as lead magnets) blogs allow you to grow your customer base, increase trust, and boost your website traffic.
This is because most people come to your blog seeking information — not to make a purchase.
Rather than using your blog to make a sales pitch, focus on creating educational content that seeks to help your reader.
Creating educational content will help you build trust and establish you as an authority resulting in return visitors. Sharing helpful content on your website also makes it easier for customers to choose your landscaping services or products since they already know and trust you.
It may feel tempting to include a sales pitch at the end of your article, but this isn’t a good idea as customers are likely to doubt the intention behind the rest of your content.
3. Create Long-Form Content
Want to be considered more of an authority in your niche?
Focus on creating long-form content (1500-3000 words).
Publishing long-form content has several benefits.
For starters, visitors are likely to spend more time on your site when reading the content. Long-form content also establishes you as an authority. Your customers may also prefer long-form content as it helps them solve their problems without the need to visit other sites.
And that’s not all
A study by Backlinko revealed that sites that create more long-form content (1500-3000 words) tend to rank higher on search engines than those who focus on shorter blog posts.
However, not all of your articles will be in-depth guides. The trick to maintaining a successful blog is knowing how to maintain the balance between long-form content and shorter pieces.
4. Plan Out Your Posts
How many times do you sit in front of your computer, ready to write a blog post, only to find you have no idea of what to write about?
Most of the time, you’ll spend more than half an hour coming up with a topic—that’s if you don’t give up and start working on other things.
However, this shouldn’t be the case.
If you plan on using your blog to grow your landscaping business, it’s advisable to create a content marketing calendar.
One of the main benefits of a content marketing calendar is that it saves you time. With an editorial calendar, you don’t have to spend every morning agonizing on what you’re going to write. You also spend less time scheduling your post.
If you struggle with procrastination, an editorial calendar will introduce deadlines; therefore, reducing the chances of putting off work and fighting writer’s block.
And that’s not all!
Planning out your posts will also help you to maintain consistency, which is essential to the success of your landscaping business blog.
5. Post Regularly
Now here’s why having a content calendar comes in handy.
If you want to remain on top of your customers’ mind, aim to post articles regularly.
Experts suggest that you should aim to publish at least a blog a week. Doing so ensures that visitors always have something new to read when they visit your site.
However, don’t sacrifice quality for quantity. If your schedule allows you to create one blog post every two weeks, don’t force your self to create low-quality posts in the aim of having fresh content every week.
The goal is to ensure you post regular high-quality content that educates customers; therefore, slowly wheeling them into your sales funnel.
6. Promote Heavily
For your blog to be successful from the get-go, you need to do more than write articles. You need to promote your content vigorously.
Entrepreneur and marketing thought leader Joseph Jaffe suggests that you should spend 90% of the time set aside for blogging to promoting content.
Promoting your content allows it to reach more eyes, and in turn, increases your website traffic and customer base.
If you’re like most business owners, you’ve already tried to promote your content on social media.
However, this is not enough. Unless you have a following of over a million people, promoting your content on social media won’t do much.
Part of this is due to the low organic reach for content on major social media networks.
To maximize content promotion, focus on other channels apart from mainstream social media networks. Some other channels you can use to promote content include:
- Paid promotions
- Automated content pushes.
7. Invite Guest Bloggers
Guest blogging provides an invaluable opportunity to grow your blog without putting in tons of work.
Accepting guest posts on your blog allows other industry thought leaders and professionals to discuss topics that are important to your readers.
Other than adding content to your site, guest bloggers are also a source of free marketing. Your guest bloggers will promote the content they post on your site, which translates to an increased reach.
Accepting guest post allows you to build invaluable connections for when you need to guest posts in the future.
8. Use Google Analytics to Track Your Blog Performance
Blogging for your landscaping business is a considerable time investment. And like any investment, you need to know how it’s performing.
One of the best ways to track the performance of your blog is through Google Analytics.
Using Google Analytics allows you to find out if people are reading your content, the best performing content, and other useful content on how readers relate to your site.
Google Analytics also allows you to know who’s interacting with your content; therefore, tune your content to suit this target demographic.
9. Hire a Professional
Does all this sound like too much?
Do you feel like you can’t give enough time to your landscaping business blog?
Why not hire a professional content marketer to help you with your blog. Working with a professional allows you and your team to focus on creating the best landscapes for your clients, while the professional works on your blog.
You can find professional copywriters and content writers on LinkedIn, Google, and even Facebook.
Just search Landscape blogger or landscaping services content writer and pick whoever you feel could help your business the most.
Your Turn Now
There you go.
Nine tips to help you grow your landscaping business through blogging.
Which of these tips will you employ in your landscaping services blog? Do you know of any other suggestions?
Tell us in the comments below.
If you have any other questions, please leave them in the comments section.
We’ll be glad to answer every question sent.