Marketing CBD products on social media is a risky and outright challenging endeavor.
Despite legalization in Canada, parts of the USA, Europe, and Africa, there exist strict restrictions limiting CBD advertising on most social media platforms.
But you know this already.
If you’re like most CBD entrepreneurs, you’ve probably tried to market your products on either Facebook or Instagram but haven’t experienced much success.
Other than the confusion that arises when deciding on the best content to use for social media, you also faced the risk of having your business page or ad account shut down — if you haven’t been shut down already.
However, this doesn’t have to be the case.
With the right approach, you can market your CBD products on social media despite the numerous regulations.
This article will examine eight practical tips to help you boost CBD sales through social media.
Here’s what you’ll learn
Let’s get right into it.
1. Have a Clear Understanding of Guidelines and Restrictions
Marketing your CBD products comes with the risk of having your account deleted.
To avoid such an issue, it’s essential to clearly understand the regulations that various social media platforms have regarding CBD products.
On platforms such as Facebook and Instagram, you should avoid talking about CBD’s ability to treat different ailments. Most platforms have also banned content that directly or indirectly promotes the use and sale of cannabis.
Instagram has, in the past, deleted accounts that mention the sale of cannabis.
Don’t allow yourself to fall victim.
Before posting any CBD related content, make sure to exclude any mention of your sale inventory or any statement of CBD as a prescription or recreational drug.
And that’s not all!
Once you understand social media restrictions and guidelines, you’re less likely to put all your eggs in one basket.
Social media algorithms may confuse CBD and Hemp with cannabis and marijuana, resulting in your page’s deletion. To avoid such an issue, set up several active accounts to market your CBD products.
As more states continue to legalize the use of CBD, social media platforms are likely to relax most of these restrictions, but before then, be careful.
2. Publish Useful Educational Content on Facebook
CBD is still a relatively new industry.
Most of your potential customers probably don’t know that CBD products can help them manage some of their health problems.
Publishing useful and educational content on Facebook gives you an excellent opportunity to connect and engage with potential and current customers without advertising.
However, very few CBD businesses do this. Most CBD retailers and dispensaries assume that their followers are already knowledgeable about Marijuana products and their benefits.
Don’t be like these brands.
Publishing educational content, especially on Facebook, allows you to stand out among your competitors.
And that’s not all!
By posting educational content, you also establish yourself as an authority, which helps you build trust and boost your credibility; therefore, increasing sales.
3. Use Instagram Stories
Despite restrictions, Instagram has proven to be among the best social media platforms for CBD marketing.
It’s no wonder Forbes calls Instagram the “King of Cannabis.”
However, not all Instagram content performs the same.
Instagram stories tend to perform better than traditional posts.
Part of this is because stories have a higher reach than traditional posts—over 500 million accounts use Instagram Stories every day.
Instagram stories are also more fun, immersive, and modern, making it more likely for your CBD customers to interact and engage.
And that’s not all!
Stories are also discoverable, making it possible for consumers who don’t follow you to see your content.
To make sure you succeed with Instagram stories, create customized 9×16 vertical videos that employ quick cuts. You can also improve the interactivity of your videos by using native elements such as emojis and stickers.
When used correctly, hashtags can help you grow your reach, attract more followers, and increase engagement.
This is because hashtags allow your posts to reach more people, including those who haven’t connected with your business.
However, for you to be successful, you need to be strategic about how you use them.
Don’t use any hashtags.
Rather than only relying on the most popular hashtags, use both large and smaller keywords. Broader keywords (1000-1 Million users) allow you to increase reach, while smaller keywords (100 -1000 users) lead to more conversions since their more niche optimized and targeted.
Also, avoid using spammy, blocked, or repeating hashtags as these may lead to account deletion.
5. Create Authentic and Unique Content
Most of your competitors are using social media as part of their digital marketing strategy.
You need to distinguish yourself and your business.
One of the best ways to do this is by creating content that resonates with your audience. Create content that addresses your audience’s most profound problems while making it fun for your audience to interact with your content.
Video content is a great way of infusing authenticity into your social media marketing.
Unlike photos, videos are more entertaining and engaging.
Video content also helps you build trust and credibility, especially if people like watching.
Here are examples of the types of videos you can create to boost your authenticity and brand:
- Educational videos
- How-to Videos
- Behind the scenes video (This can be you recording your team while they work)
- Influencer interviews
- Turn blogs into videos.
6. Use CBD Friendly Social Media Platforms
Other than Facebook and Instagram, there are other social media platforms that you can use to market your CBD products.
Some of these platforms are more cannabis-friendly, making them perfect for your brand.
By using 420-friendly sites, you put your product in front of a more targeted audience; therefore, increased likelihood of conversions.
These sites also provide you with an insider view of your target customer’s problem. You can use these CBD friendly social media sites to follow conversations., while looking for the best opportunity to engage with customers.
Here are several 420-friendly social media platforms you can consider using:
- Weedable: Allows you to connect with customers and other CBD businesses.
- Leafwire: Also known as the LinkedIn of Cannabis, Leafwire aims to connect professionals and CBD brands
- Duby: Want to connect with your consumers. Duby is one of the largest Cannabis social media applications and could be where most of your consumers are likely to hang out.
- CannaSOS: Like Duby, CannaSOS also focuses on consumers. The social media platform aims at connecting cannabis enthusiasts with businesses and other enthusiasts.
7. Use Social Media to Showcase Your Team
One of the easiest ways to build trust with your customers is to humanize your brand.
Sharing photos and videos of you and your team working is one of the easiest ways of developing personal relationships with customers.
Create content that shows your budtenders, store manager, or other employees interacting with customers and your product.
For best results with this strategy, use videos instead of static images as vides have more engagement and help your business stand out more.
8. Work with a Professional
Does all this feel overwhelming?
Managing your social media while still trying to run your business is a tiring process.
Which is why we recommend hiring a professional to help with your social media marketing.
When you work with a social media marketing professional, you’re less likely to experience problems with your account being flagged or deleted.
And don’t just hire any social media marketer; look for one specializing in CBD and Cannabis. Such a professional is likely to have a better understanding of all the restrictions placed on CBD advertising.
Working with a professional will also help infuse creativity in your social media marketing campaigns, making sure your brand stands out.
It’s Time to Increase CBD Sales Through Social Media
Marketing CBD on social media is a tricky endeavor.
We hope this article made it easier for you to market your CBD products on different Social Media channels.
Which of the tips will you employ for your CBD social media marketing?
Do you know of any other tips that could help other CBD entrepreneurs market more effectively on social media?
Tell us in the comments below.