Are you ready to increase your CBD sales and grow your business?
Because today, you’re going to learn six innovative platforms you can use to market your CBD products successfully.
In fact, using some of these CBD marketing platforms is among the top reasons why some brands continue growing despite the restrictions surrounding Cannabis and hemp marketing.
So, if you’re looking to creatively market your CBD oil, gummies, tinctures, pet treats, vapes, and other CBD products, this list is for you.
Here’s what you’ll learn.
Let’s get right into it.
1. Get Listed in CBD Directories
If you’re looking to increase sales for either your CBD online store or dispensary, you need to build local citations to help you with your SEO.
One of the most effective ways of doing this is with local and online CBD directory listings.
Listing your business in a Cannabis directory comes with several benefits.
Firstly, directories help to improve your visibility to consumers. This is because most new customers will use directories to find CBD dispensaries and online retailers.
Another benefit of directories is that they give you an ability to boost brand reputation and develop trust with potential customers. Customers mainly use directories to search for trustworthy businesses. If your business is listed in a directory, customers are more likely to trust you.
Directories also provide customers with the ability to leave reviews. Having positive reviews helps to improve your brand reputation and makes customers more likely to choose your business.
Directories also help to enhance your SEO strategy and search rankings.
Part of this is because directories help provide backlinks to your site, allowing Google to rank your site better.
Directory listings also provide a new URL to your marijuana business. When customers search for your business, this listing also appears on search engines; therefore, increasing their chances of visiting your website.
Some examples of CBD business directories that you can list your business in, include:
You can also list your business on Google business listings. However, CBD directories only focus on Cannabis and marijuana businesses, making them more effective than Google.
2. Take Advantage of CBD Native Ad Networks
You’ve probably encountered this problem
When trying to advertise your CBD products on Google, Bing, or Facebook, you’re faced with countless restrictions. And when you do advertise, you’re forced to do it cautiously to avoid entering into the Federal Trade Commission bad books,
However, it’s possible to advertise marijuana products without relying on Google or Facebook ads.
Through CBD native ad platforms
Through native advertising, you can quickly expand your potential customer reach and promote your CBD products without upsetting the customer.
But what is native advertising?
In simple terms, native advertising refers to the placement of branded messages that go with the feel, function, and form of the social media page or website where it appears.
Unlike banner ads or display ads, native ads are non-disruptive, with their main aim being to capture the attention of an engaged audience rather than upsetting their experience.
Some examples of native ads include:
- Collaborative content
- Sponsored videos
- Sponsored social media posts
However, thanks to the restrictions placed on the CBD sector, very few native ad services are CBD friendly.
However, there are a few platforms that you can use to advertise CBD products. Some examples of 420-friendly native ad platforms include
3. Advertise Offline Using CBD Product Vending Machines
The idea of advertising using vending machines isn’t new. For years companies have used vending machines to promote their products.
Now that it’s possible to sell marijuana products from vending machines, it only makes sense to use them to advertise your products.
And you can do this in several ways.
You can wrap the vending machine with your branding material or use interactive ads displayed on touch screens located on the vending machines.
With vending machines, you can sell and advertise your products on the same platform.
4. Use Facebook Groups Wisely
Facebook isn’t the friendliest place to market your CBD products.
Although they allow advertisers to run ads on certain products, they still treat most CBD products as contraband, making it impossible to use Facebook ads for your products.
To market your CBD products on Facebook, you have to rely on an organic approach using your Facebook business page. However, Facebook business pages have a reach of 1-2% of your total following.
This is not effective.
Private Facebook groups are different.
With Facebook groups, engagement is higher than on business pages.
To effectively market your CBD product on Facebook groups, publish helpful and educational content relating to CBD.
By continually posting helpful content, you’ll get tons of engagement and conversations, which are likely to translate to more visitors to your site hence more sales.
5. Use Affiliate Marketing
Affiliate marketing is one of the most affordable advertising methods for CBD products.
With affiliate advertising, you enter a marketing arrangement with an external website, where you offer to give a commission in exchange for traffic or sales generated through its referrals.
It’s kind of like influential marketing but more long term.
To ensure you succeed with your affiliate marketing efforts, you can partner with a CBD blogger with a sizeable audience. Such a blogger will create content that drives traffic to your site in exchange for a percentage commission.
You can also create an affiliate program where you recruit Cannabis bloggers and other influencers.
6. Advertise on Adult Websites
Yes, you read right.
Adult websites provide an excellent CBD marketing platforms for advertising CBD products.
Think about it.
Over 40 million Americans regularly watch porn.
Even if you were to target just a small percentage of this population, you’d still reach many people.
And that’s not all!
Unlike other websites, adult sites don’t have regulations against Cannabis products.
So if you’re looking for an affordable and non-restricted way to advertise your CBD products, adult sites are a viable option.
Any Further Questions?
There you go.
Six creative CBD marketing platforms you can use to market your CBD products effectively. Using any of these platforms your business is bound to result in increased traffic, sales, and revenue.
Which of these platforms will you use to market your CBD business?
Do you know of any other CBD marketing platforms?
Tell us in the comments below.