Landscaping is a thriving industry.
In the US alone, there are over 500,000 landscaping businesses. Revenue from the industry is also at an all-time high, with landscaping services bringing in over 77 billion annually.
But you already know this.
It’s probably why you started your business.
However, there’s a problem.
With an average growth rate of 3.5% annually, competition in the landscaping industry is bound to get stiffer.
Which raises the question, “how do you maintain your competitive advantage?”
If you’ve been asking yourself this question, you’re in the right place.
In today’s article, we’ll discuss nine landscaping business marketing ideas that you can use to improve your competitive advantage and strategically grow your business.
Here’s what you’ll learn.
Let’s get right into it.
1. Make your Brand Easily Recognizable
Before anything else, you need to make it possible for people to recognize and identify with your landscaping business.
One of the best ways to do this is by having a well-designed logo that customers can use to identify your business.
Having a logo helps to develop a good first impression of your business.
Also, keep in mind that your logo will appear on all your business assets. From your website, your company truck, to your staff uniform, your logo is what your clients will use to identify your business.
Before implementing any of the other landscaping business marketing ideas explained in this article, make sure you first have a creative logo that helps people identify with your brand.
2. Build and Manage your Online Reputation
With a logo in play, you can now start working on building an online reputation.
Start by listing your landscaping business on well-known directories.
Having a business listing comes with several advantages.
For starters, with a listing, your business will now appear in the map results for any search relating to landscaping services in your area.
Listing also help to build trust and establish your landscaping company’s credibility. This is because customers are more likely to leave reviews on your directory listing. The more positive reviews you have, the more customers you’re likely to attract.
And when a customer leaves a negative review, engage with them politely and professionally by telling your side of the story.
When registering your lawn and gardening business on directories, make sure to include all relevant information. This can be a link to your website, a phone number that customers can call, or your business email address.
Here’s a list of some of the most popular directories for landscaping businesses:
3. Have a Website
Another way of building an online reputation is by having a website for your landscaping business.
A website provides potential customers with a place where they can learn more about your landscaping business. A well-designed website acts as a salesperson who sells your services to potential customers.
However, not all landscaping websites are effective at selling.
Most landscaping companies will use their website to highlight their projects with very little text. This isn’t efficient.
Other than images of your past projects, your website should also incorporate highly engaging copy that converts visitors to customers.
Besides helping you make more sales, your website should also give potential clients an easy way to contact your business.
4. Leverage SEO
There are over 160,000 monthly Google and Bing searches for landscaping services.
If you want to attract more customers, your website needs to be among the top results when customers search for keywords related to your business.
To do this, you need to leverage the power of SEO.
A well-thought-out SEO strategy helps your landscaping business rank on top of search results and boosts your online visibility, resulting in more web traffic and more customers for your business.
And compared to paid advertising, SEO is a more affordable marketing strategy.
Here’s what you need to do to ensure your business appears on top of every search result for keywords related to your business
- Register your business on Google Business
- Optimize your website to rank for keywords that clients may search for
- Create blog posts that focus on user intent (Content that helps customers solve problems).
- Take advantage of local SEO
- Use videos to engage clients searching on YouTube.
Once you implement the above tips, you’ll be DOMINATING all search results relating to your business.
5. Leverage Social Media
Nearly all digitally literate people have a social media account.
The average person spends 4 hours a day idly scrolling through social media. Why not take advantage and use this time to get in front of your prospects’ eyes?
Of the other landscaping business marketing ideas discussed in this article, social media provides one of the best opportunities to develop relationships with prospects, build trust, and generate brand awareness.
To start taking advantage of social media, start by creating a Facebook page.
Through this page, you’ll be able to create and run Lead Ads to help boost awareness and generate more leads.
Having a page also helps you build a community where you can easily interact and engage with your customers.
6. Use Videos
Most of your competitors are likely to have a website and will most probably have a social media business page.
You need a way to separate yourself from the herd.
One of the easiest ways to do this is through video content.
Compared to blog posts and social media posts, videos are more engaging, entertaining, and more fun to watch.
They can also be shared and viewed from multiple online platforms, making them a great traffic source.
And that’s not all:
Studies have found that consumers prefer watching videos as compared to interacting with traditional content. Creating marketing videos will help clients learn more about your landscaping services and know your business better.
7. Promote Offline
Not all of your prospects are online. There are those who are more old school and prefer interacting offline.
To get to these prospects, expand your marketing efforts offline.
Attend local events that allow you to highlight your expertise to prospects. With local events, you also get to network with experts and other landscaping business owners.
You can also volunteer to help in local garden clubs and other organizations related to your landscaping business.
Another idea to market offline is to use your field agents.
When you send a crew to work on a landscape, send an extra person to undertake offline marketing efforts. While the other members of your crew work on the landscape project, this one individual will go to nearby houses to talk to potential clients while giving out fliers with your business information.
8. Use Emails
You’ve probably heard about the power of email marketing.
It’s one of the most cost-effective digital marketing strategies. Emails are also a great way of keeping your current and potential clients up to date with your business and offers.
You may have even tried sending a couple of emails to your contact list.
However, if you’re like most landscaping businesses, you may be doing it wrong.
Most landscaping companies send out monthly newsletters in “email blasts” that tend to end up in the receivers’ spam or trash folder.
Take a different approach.
Create a series of emails that you can send to prospects on your contact lists. These emails help to nurture leads and build trust with your customers.
For such emails, aim to be helpful. Make them educative, entertaining, and well designed in a way that clients will always be looking forward to opening them.
With these changes, you’ll be able to close more customers when you send out offers.
9. Work with Professionals
Does all this feel like too much?
Do you feel like you don’t have enough time to work on promoting your landscaping business?
Why not work with professionals?
You can choose to hire a graphic designer to create your logo, fliers and add a creative edge to your Ads. You can hire other professionals, including web designers, social media marketers, email marketers, copywriters, and video content creators.
Working with such professionals allows you to focus more on your business’s operational part and worry less about marketing.
Ready to Increase Your Number of Booked Jobs?
There you go.
Nine landscaping business marketing ideas you can use to increase the number of booked jobs and grow your revenue.
We hope you enjoyed the read, and more so, learned something.
Which of these strategies will you be using in your landscaping business? Do you have any suggestions on other possible strategies?
Tell us in the comments section.
If you have any questions, please leave them in the comments section. We’ll be happy to answer any questions you may have.